I think it is fair to say that much of what I have written so far is about the advantages and benefits of a college education. I guess I cannot stray far from my roots as a business professor. It seems I position the argument in a cost-benefit framework. Frankly, as both a parent playing for two children in college and as someone intimately involved in the delivery of a college education, I am fine with the cost-benefit analysis approach. A college education is expensive.
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AuthorMany of you know that I am teaching B2B marketing #b2b #b2bmarketing using LinkedIn as the platform for the students to learn how to manage both a LeadGen and ABM campaign. Some may also know of my firm conviction that a university education is a transformative event. Combining these two important aspects of my life has led to this latest endeavor. I will be posting links to my blogs on the value ofHere are my essays. Archives
September 2021
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