Please accept my apologies for not writing and posting in an unacceptably long period. I can only plead for forgiveness as I spent the time trying to provide the college education I write about in these blogs. There is nothing more rewarding than completing an academic year. It is especially gratifying to see the launch of the many careers by the graduating seniors. However, all those efforts take time and I did not do well in keeping up with the blog.
So why start now? Great question and I guess the first impetus was meeting two people that specifically mentioned reading my blogs. I felt rewarded but also felt that I had let them down somehow by not continuing the effort. Secondly, I have been giving quite a bit of thought to student engagement. While I believe a college education is transformative and that most colleges and universities offer tremendous experiences, there is another side. That side is about the student availing themselves of the opportunities. This year in particular I have begun to see a bimodal distribution in the students that avail themselves of the college experience and the students that are going through what I will label a checklist approach.
Therefore, there is more to write. I need to both conclude the last series about the value of the college education process, begin exploring the student engagement in the process, and last but not least return to my roots and post again on the continuing shortcomings in the marketing arena. In other words, I will write more on the marketing insanity that I see. So thanks for bearing with me and I hope you find value in the upcoming posts.
Many of you know that I am teaching B2B marketing #b2b #b2bmarketing using LinkedIn as the platform for the students to learn how to manage both a LeadGen and ABM campaign. Some may also know of my firm conviction that a university education is a transformative event. Combining these two important aspects of my life has led to this latest endeavor. I will be posting links to my blogs on the value ofHere are my essays.